The success of the popular Hamster advertising campaign that promoted the Soul in the U.S. in 2010 inspired Kia to launch a new special edition model of its boxy crossover model.
Previewed by the Hamstar concept at the 2011 SEMA show, the red and black 2011 Hamstar is the sixth special edition Soul. The car sports unique exterior graphics and interior refinements, including a 315-watt audio system with pulsing speaker lights.
The limited-edition Hamstar Soul is based on the Soul+ trim level and wears custom Hamstar artwork, including a black star graphic with the signature Hamstar script logo on the hood and the tailgate, plus matte black stripes on the sides. It also gets body colored bumpers, fog lights, a rear spoiler, black 18-inch alloy wheels with silver edges, black fender vents with integrated turn signal indicator and a matte black fuel door.
Inside, the Hamstar Soul features bespoke Hamstar floor mats, black leather upholstery, heated front seats, automatic climate control, leather wrapped steering wheel and gearshift lever, and push button start with smart key. The Audio Upgrade Package includes a center speaker, subwoofer, 315-watt external amplifier and speaker lights.
The Hamstar Soul is powered by a 142HP 2.0-liter petrol engine mated to a four-speed automatic transmission and is priced from $20,295 (€14,200).
“The Soul was designed to stand out in a sea of sameness and we are committed to keeping it fresh, fun and relevant in the marketplace and the special edition Hamstar Soul is the latest embodiment of that philosophy,” said Michael Sprague, vice president of marketing & communications Kia Motors America.